![]() In Dataclysm, Rudder uses it to show us who we are as people. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. For centuries we've relied on polling or small-scale lab experiments to study human behaviour. ![]() What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a postracial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one's looking. An international bestseller, provocative, illuminating and visually arresting, Dataclysm is a portrait of how big data reveals our essential selves-and a first look at a revolution in the making. ![]()
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